Custom bar cart sampling experience at Wicker Park Fest that immersed 90,000 festival goers in the wild, nature-forward world of Glendalough. Set against one of Chicago’s most anticipated summer events the activation seamlessly blended premium cocktail culture, interactive botanical storytelling, and high-impact visual design.

At the heart of the footprint was a striking live botanical “billboard” installation doubled as an interactive foraging experience, allowing attendees to engage with the very botanicals distilled in the gin. The immersive photo moment drove organic social sharing while reinforcing Glendalough’s slow-foraged, craft positioning.

Custom takeaways, including hand-tied mini bouquets and cocktail samples, inviting guests to experience the layered complexity of each expression.

Agency: Sense New York