Pop-up shop production from concept to completion.
The first-ever Cuban pop-up in America showcased Clandestina, the independent sustainable fashion brand founded by Idania Del Rio and Leire Fernandez. Sponsored by Google, the month-long shop featured the brand’s iconic gender-neutral, upcycled fashions, live customizations, and themed festivities that captured the humor and resilience of Cuban heritage.
Agency: GDX Studios
Partners: Google, The Canvas by Querencia, Sofar Sounds