To kick off Freeform's annual Christmas programming and launch a national tiny home giveaway, an immersive and interactive set was designed at Oculus Plaza. The centerpiece of the event was a grand gift reveal, hosted by Aisha Dee, which aired live on Good Morning America and was partially streamed on Freeform's social media channels. The sweepstake aimed to uplift families who had lost their homes in natural disasters, offering them a chance to win a one-of-a-kind tiny home.

The event not only captured engaging content but also spread holiday cheer throughout the plaza. Visitors enjoyed complimentary photos with Santa and left with branded goody bags, adding a festive touch to their experience.

Agency: GDX Studios

Client: Freeform