Tradestation hosted a pop-up barbershop at one of NYC’s busiest transit hubs, The Oculus. Passersby were invited to take a “fresh look” at Tradestation’s new platform by enjoying complimentary haircuts, bold blue dye jobs, and shaves. The event served as a creative way to engage the public, offering them a memorable experience while introducing them to the platform’s features.

Throughout the week-long event, guests were encouraged to dive deeper into the Tradestation experience by participating in live trading simulations, testing their knowledge with trivia, and capturing the moment at an interactive photo booth.

Agencies: GDX Studios, DiMassimo Goldstein

Client: Tradestation