Global concert series that seamlessly blended innovative technology, local recording artists, dedicated fans, and stunning venues to create an unforgettable experience. A standout feature was the AR ‘GIF-iti’ stage designed by renowned British street artist INSA. His interactive artwork came alive through a custom app, visually narrating each artist’s journey home.

The tour achieved remarkable engagement with over 10,000 RSVPs, 2,000 live attendees, 2.3 billion PR impressions, and 68.6 million social media impressions.

Artists & Venues:

• NJOMZA – Aloft Chicago Mag Mile, US

• Troye Sivan – Aloft Perth, Australia

• Mala Rodriguez – Aloft Madrid Gran Vía, Spain

• Dermot Kennedy – Aloft Dublin City, Ireland

• BANKS – Aloft El Segundo, US

• Mohamed El Majzoub – Aloft Palm Jumeirah, UAE

• Colanco – Aloft Queretaro, Mexico

Agency: Sense New York

Collaborators: Marriott International, Universal Music Group