As lead for LEGO World Play Day at Rose Kennedy Greenway, I oversaw the full scope of production — from concept to execution — transforming Boston’s waterfront into a vibrant, inclusive urban playground. The multi-day activation delivered hands-on LEGO build zones, immersive creative installations, and free play experiences designed to bring families and communities together. Working cross-functionally with producers, fabricators, local partners, and the brand’s global team, I coordinated logistics, vendor sourcing, site build-outs, and on-the-ground programming to “put Boston in play mode.”

Agency: Amplify